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Jenny Odell: Byte Magazine Advertisements 1975-1994

Jenny Odell: Byte Magazine Advertisements 1975-1994

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Neo-Surreal is a body of work by the American artist and writer Jenny Odell. Odell completed this volume of work whilst artist-in-residence at the Internet Archive in 2017.

During her residency she came across a huge cache of the influential American computer magazine, BYTE, the covers of which playfully represent how commercial illustrations depicted computer culture in the 1980s. Odell extracted surreal imagery from the magazine ads and reconfigured this material into an image sequence that portrays the metaphors of computational culture at the time. Viewed in hindsight, and considering today’s technological present, these images embrace the surreal aspects of everyday technological objects while they also present the ways that the digital future was imagined 30 years ago.


Title: Byte Magazine Advertisements 1975-1994, Second Edition
Publisher: Colpa Press, 2018
Author: Jenny Odell
Photographer: -
Graphic Design: -
Format: Paperback
Size: 28 x 20 cm, 108 pages
Edition: 50 copies





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